Jigsaw collaborates with Times Group’s ed-tech learning platform

It is often said that branding is the art of differentiation and a company’s brand is akin to a story unfolding across all customer touch points.  It is a key and strategic exercise wherein the entire set of expectations, stories and relationships associated with the brand come together to influence customer perception. Times Professional Learning (TPL), the education initiative by The Times of India Group has recently onboarded Jigsaw, a strategic brand consultancy to help reposition their educational offerings and arrive at a differentiated proposition. “With a vision to make learning and excellence accessible to millions via innovations and global collaborations, TPL is committed to the cause of education that helps build a workforce whose employability skills are honed and made industry-ready and provide lifelong learning solutions to working professionals.  Hence, it is imperative that we develop and communicate a brand positioning strategy which ensures customer centricity and competitive distinctiveness” says Neha Jhunjhunwala, Head-Strategic Marketing & Special initiatives, TPL.

Times Professional Learning is an education initiative by The Times of India Group set up with an aim to revolutionize professional education in India. TPL offers learning solutions for working professionals and corporate businesses across all industry domains.  The recent pandemic has witnessed a huge surge in the demand for upskilling solutions by working professionals.  Given the tremendous potential and growth in this sector, TPL has been working on restructuring their offerings while developing tailor made solutions specifically suited for this segment.  

The key to TPL’s success lies in a two-pronged approach, namely – partnerships and quality education.   Their alliances include some of the most prestigious names in education like the IIMs and IIT.  Backed by a strong academic team, an expert learning and development pool and a nation-wide network of well-appointed, technology-enabled learning centres, TPL brings quality and purposeful learning to the doorstep of learners.

With its holistic and integrative approach Jigsaw has been building a strong presence for several brands and organizations across the country. “We are happy to partner with TPL on this strategic brand building initiative.  It is key that we effectively communicate the brand ethos of TPL to potential students who are looking to stay relevant and grow in the Indian market" says Rutu Mody Kamdar, founder Jigsaw Brand Consultants.