Impresario Global launches its campaign #NotJustAnotherGender

Impresario Global (I.M), a Social Impact MarTech startup has launched a digital campaign on International Men’s Day. The #NotJustAnotherGender campaign aims to generate conversations around social, emotional, and financial justice in the lives of men. There are so many aspects in a man’s life that find little to no mention in society. From google searches on young parenthood, addressed solely to mothers to the popular belief that ‘boys don’t cry’, the male gender is denied its basic humanity. Through this inhouse conceptualized campaign, the company is seeking the real definition of the term ‘masculine’.

“As is evident from the name, this is not just any campaign, it is a sincere effort from us to amplify civic-empathy,” explains Anubhuti Sharma, Founder and Group CEO Impresario Global (I.M). The firm is a Social Impact MarTech startup engaged in cause marketing and communications. Its proprietary psycho-social intelligence-led research tool assesses the knowledge, attitude, and practice of social responsibility. She added that in order to create real change on the ground there is need for thought leadership. “Break stereotypes, end-biases, engage with taboos, raise questions and ask why? While it's heartening to witness governance shaping up to be more participative, citizens need to assume a deeper role in their self-development. Through this campaign we want to initiate the conversation in the society” says Sharma.

It is high-time we change the narrative. Men suffer sexual violence. Men are human, and therefore they do cry. A father’s emotional bond with his child is as important as a mothers. Men are #NotJustAnotherGender and need the same amount of societal support! . A pan India, study conducted in 2019 shows over 50% of men have been subjected to physical or sexual violence in their homes. But in popular perception violence against men finds barely any mention and stereotypes about masculinity persist.