Increase in OOH (Out of Home Advertising) in India

OOH is a fast growing segment in the Indian advertising scenario. Leading advertising agencies in India-Arc Worldwide, Mudra, and Ogilvy Landscape-testify this as a qualitatively more effective and cost-efficient method to advertise.

The segment has seen a 30% growth over the past year, making it Rs 4,500 crore industry.

OOH enables effective below-the-line advertising to record and breakdown response while building brand equity.

Mudra plans 40% of the total OOH spend to implement within the next two years, with the focus on prime research and planning teams. Mudra has just completed an OOH project for Aircel.

Ogilvy is building up its existent team and focuses sharply on creativity in the future context to aid in cutting edge creative activation solutions.