India's largest Hip Hop festival judged by celebrity Boogie Frantick
India’s leading apparel & accessories brand – Spykar Lifestyles Pvt Ltd presented Switch the Funk up (STFU), a part of India’s largest college festival EngiFest in the capital. The country’s most happening cultural festival at Delhi Technology University showcased Hip-Hop dance talent in the biggest national-level competition ever. Renowned actor & dancer celebrity Boogie Frantick from The Mighty Zulu Kings, USA (Los Angeles) had an interactive dance workshop on 14th February followed by the judging of the gala dance competition on 15th February. The 75th year celebration saw fusion of dance, music and fashion in a never-seen-before set up where styles like 1X1 popping, 2X2 popping, crewXcrew and AllStyles flashed across the crowd by the participants.
Spykar as a Brand, firmly believes in youth being the core and hence, always moves ahead to motivate them to do what they love. The mood, atmosphere and energy of the competition stood mutual to the positioning of the brand. Through such associations, the brand eyes to meet the millennial generation who carry the characteristics of open-mindedness, liberality, self-expressiveness, upbeat and overtly passionate nature. Breaking the confines and expanding the horizon, the Brand believes in evolving each day.
This partnership with EngiFest is one of the many like-minded associations for the brand to encourage the best in the youth. Discover this mix of rhythm, beats & denims at Switch The Funk Up this February!