India's leading gifting brand, FNP launches its premium line of Chocolates

India’s largest gifting brand FNP, renowned for its expertise in the floral and gifting industry, has taken a step further by venturing into the gourmet food market. With a commitment to redefining the gifting experience in the edible segment, FNP now presents its exclusive range of premium couverture chocolates.

FNP Chocolates feature 4 distinct variants, each crafted with care and precision to deliver an exceptional taste experience. The variants include:

Milk Chocolate: A classic and smooth chocolate delight that will satisfy any sweet tooth.

Dark Chocolate: Intensely rich and deeply satisfying, perfect for connoisseurs of dark chocolate.

Fruit N Nut: A delightful combination of luscious fruits and crunchy nuts, adding a delightful texture to the chocolate.

White Chocolate with Rose Petals: A unique blend of velvety white chocolate infused with the delicate essence of rose petals, offering a sublime floral twist.

Priced at Rs 200 for 50 gm FNP Chocolates will be exclusively available through FNP.com and in over 400 brand retail outlets across the country. The premium line is made with couverture chocolate, which stands out for its rich concentration of cocoa butter. Unlike other prevalent brands that use emulsified vegetable fats, FNP Chocolates ensure an unparalleled taste and superior quality.

Chocolates naturally complement flowers and gifts, making for a perfect combination for special occasions. By incorporating it’s own range of gourmet chocolates and edible products, FNP will offer customers a comprehensive and convenient solution. This expansion enhances the overall customer experience and fosters greater customer loyalty, particularly as traditional mithais are increasingly being replaced by cakes and chocolates. FNP chocolates which offer an affordable luxury are meticulously packaged to reflect the elegance and premium nature of the product.

"We are thrilled to introduce our premium line of chocolates to the market," said Pawan Gadia, Director CEO Global of FNP. "With our commitment to excellence we are confident that FNP Chocolates will captivate the taste buds of our esteemed customers. We sell chocolates worth Rs 2 Cr every month, primarily partner products from established brands. The line currently contribute 7 to 8% of our total sales, and with the latest launch we anticipate this figure to grow to 12-15%. The introduction of these delectable variants reflects our dedication to providing exceptional gifting experiences."

In today's digital age, cakes and chocolates have become social assets due to their Instagramable aesthetics. At FNP, we have already created stories around cakes by redesigning, reengineering, and reimagining their look, feel, and taste. Currently FNP Cakes make up 30% of our total sale. We aim to replicate this strategy for chocolates as well. With a discerning audience craving unique edibles, it is only a matter of time before cakes and chocolates replace traditional mithais. Customers can now indulge in the exquisite taste of FNP Chocolates and elevate their gifting gestures to new heights.