FNP, India’s Premier Gifting Brand welcomes Paridhi Joshi as AVP

FNP (formerly Ferns N Petals), India's leading gifting brand, is pleased to announce the appointment of Paridhi Joshi as the Assistant Vice President - Retail. Bringing a wealth of experience and expertise in retail and product development, Paridhi is set to play a pivotal role in driving the brand's retail strategy and enhancing the overall customer experience As AVP - Retail she will leverage her extensive background to further elevate the brand's retail initiatives. Her responsibilities will include overseeing category and merchandising operations, optimizing customer engagement strategies, driving innovation thereby contributing to the brand's continued growth.

Paridhi has over 14 years of retail expertise from various prominent groups where she delivered enhanced brand appeal and sustainable, growth in a variety of important leadership roles.  In her previous role at Mensa Brands, she served as a key player in new product development, contributing significantly to the growth of brands within the Fashion & Home portfolio like Dennis Lingo, HighStar, Folkulture to name a few. Her achievements include launching new categories, implementing strategies to achieve sales and profit goals, and improving input costs for top sellers through product re-engineering. 

Paridhi’s career journey includes notable stints with Aditya Birla Fashion and Retail, ColorPlus, and V-Mart Retail. In these roles, she showcased her ability to drive omni-channel integration, fostering a seamless working culture between internal and external stakeholders. Known for her meticulous attention to detail, she is recognised for her passion and dedication in achieving outcomes, as well as her ability to take carefully calculated risks. Her strategic approach included the rollout of structured processes that led to improved business metrics.

Pawan Gadia, Director and CEO Global at FNP said "We are thrilled to welcome Paridhi to the FNP family. Her proven track record in retail and product development aligns seamlessly with our vision for the brand's future. At FNP we are set to enhance the customer journey, infusing the latest trends, and showcasing our gift offerings in an engaging and impactful way. We are confident that her leadership will bring valuable insights and contribute significantly to our endeavours. FNP is now ready to take the next step in its growth journey and it’s the perfect moment for Paridhi to join the team"

Paridhi said “I am excited to join the prestigious FNP family. The brand's commitment to excellence, innovation, and creating memorable gifting experiences has always set it apart. Being a part of the continued legacy of FNP is both inspiring and motivating. I look forward to contributing my skills and passion for retail to enhance the operations and bring joy to our customers through thoughtful and unique gifting solutions.”

Beyond her corporate success, Paridhi is recognized for her dedication to the art of Odissi dance. Her commitment to both her professional and artistic pursuits reflects her multifaceted talents and unwavering passion.

Paridhi’s appointment reaffirms FNP’s commitment to fostering top-notch talent and driving innovation in the gifting industry.