Louis Philippe unveils exquisite Wedding Collection with new brand campaign

Louis Philippe, India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., proudly unveils 'The Royal Wedding' Collection, a manifestation of grandeur and opulence. This exclusive range is meticulously designed to transform every groom into true royalty on his special day, symbolizing timeless elegance and modern sophistication. Louis Philippe introduces this range with a captivating brand campaign, 'Royal Weddings’.

 Catering to every significant moment of a wedding journey, from pre-wedding photoshoots to reception ceremonies, Louis Philippe 'The Royal Wedding' range features stunning three-piece suits, mesmerizing bundis, and exquisite bandhgalas. Crafted with the finest raw materials, the assemblage boasts a rich color palette, including jewel tones of blue, maroon, wine, and teal, as well as subtle shades of cream and quartz pink, adding a regal charm to any occasion.

 Farida Kaliyadan, COO, Louis Philippe said, “As the wedding season is slated to begin, we are delighted to launch our Royal Wedding collection, that will make grooms feel like true kings on their special day. Each piece has been precisely created to guarantee that every wearer feels royal. Louis Philippe reinforces its position as the brand of choice for wedding purchases with this range, which offers unrivalled quality and design." 

“To celebrate the launch of the Royal Wedding Collection, we have also launched a captivating mass media campaign to highlight the essence of the assortment's elegance and allure. The campaign is a mix of television, digital, and airport across the country and with this we intend to strengthen our position as the preferred choice for wedding purchases among young clients and their families,” added Ms. Kaliyadan.

 What sets Louis Philippe 'The Royal Wedding' range apart is the use of super-premium fabrics, ranging from luxurious silk blends and velvets to rich woolen textiles. The meticulous craftsmanship is visible in the delicate details which include jacquards, hand embroidered with glittering decorations, the artistry of 'zari' work, and meticulously interwoven pearls. Each outfit, be it for the groom, his family, or groomsmen, exudes unmatched elegance and grace, establishing Louis Philippe as the ultimate destination for wedding shopping.Talking about the campaign, Senthil Kumar, Wunderman Thompson said, "In unveiling the Louis Philippe Royal Wedding Collection, we sought to encapsulate the essence of formal elegance and the pinnacle of fashion through an iconic narrative. Centered around the timeless Royal Weddings, immortalized by royal couples worldwide—we aimed to weave a tale of unity amidst Two Warring Kingdoms.

 The multimedia campaign showcases impeccably styled royals set against the backdrop of an ornate Royal Palace, resonating with the authenticity of an iconic Royal Wedding. The collection aims to evoke a regal sentiment, encouraging every groom to embrace the classic fashion depicted in iconic wedding portraits.” added Senthil.

 Louis Philippe Royal Weddings Campaign is reinforced by a comprehensive 360-degree multimedia promotion strategy that includes airport, digital channels and more.