India Today Group Dominates Viewership in State Election Coverage

The India Today Group has once again consolidated its standing as the most preferred news source, drawing a significant number of viewers to its English and Hindi platforms, India Today (English) and Aaj Tak (Hindi), on December 3. This surge in viewership coincided with the counting of votes for the recently held state elections. 

On YouTube, Aaj Tak experienced an impressive peak concurrent user, reaching 824K (8.24 lakh) between 8 am and 12 pm, while India Today achieved 131K (1.31 lakh) during the same period on all live streams. Average concurrent users during peak counting hours (8 am and 12 pm) tallied at 668K for Aaj Tak and 94.5K for India Today, showcasing their dominance over competitors. 

In the Hindi news segment, Aaj Tak's peak concurrent users far surpassed its rivals, with ABP News trailing at 518K users between 8 am and 12 pm. Competitors such as Republic Bharat (294K), News 24 (277K), TV9 Bharatvarsh (228K), India TV (186K), Zee News (145K), Times Now Navbharat (92K) and News18 India (88K) fell behind Aaj Tak (824K). 

The trend continued in the average concurrent user’s category, where Aaj Tak led with 668K users, while ABP News lagged at 338K. Republic Bharat secured the third position with 205K, and News 24 followed with 166K. 

TV 9 Bharatvarsh (145K), India TV (131K), Zee News (112K), News 18 India (67K), Times Now Navbharat (56K) and NDTV India (11K) were the others in the Top 10 list. 

The English news segment mirrored a similar pattern, with India Today dominating its competitors. Between 8 am and 12 pm, India Today garnered 131K peak concurrent users, outperforming Republic at 57K and Times Now at 51K and. NDTV, CNN-News 18, and WION trailed with figures of 11K, 7K, and 1K, respectively. 

  India Today maintained its lead throughout peak counting hours with an average concurrent users figure of 94K, while Republic World trailed with 34K users. Times Now secured the third position with 33K users, followed by NDTV (8K), CNN-News 18 (5K) and WION (1K). 

  It is noteworthy that both the Hindi and English platforms of the India Today Group have consistently outdone and outperformed competitors. This trend was evident during the announcement of Exit Poll results on November 30, with India Today Group dominating viewership. The channels also held the top positions in viewership on November 28, when 41 workers were successfully rescued from an under-construction tunnel in Uttarakhand after 17 days.