IndiaFirst launches it's digital channel "LifeStore'

IndiaFirst Life Insurance, a joint venture between two of India's largest public sector banks - Bank of Baroda and Andhra Bank along with UK's leading risk, wealth and investment company Legal & General, today launched "LifeStore' ' a complete Do-It-Yourself online store for understanding and buying insurance.

This was announced by Dr. P. Nandagopal, Managing Director & CEO, IndiaFirst Life Insurance here today.

This unique initiative by IndiaFirst Life is one more step towards empowering customers and taking insurance benefits literally to their homes.

LifeStore and AAG challenge the hitherto push method of selling insurance (a customer needs to be sold a policy) to developing a new paradigm of generating pull (a customer coming and asking for an insurance policy and getting it in the fastest and most hassle free way).