Indian TV industry gears up to welcome a first-of-its-kind AR-based character

Snap Inc. and comedian and multi-talented Kapil Sharma have come together to introduce a new character “Chedulal” on The Kapil Sharma Show which is brought to life by Snap’s innovative Augmented Reality (AR) technology. In a first-ever move for the Indian TV industry, Snap Inc.’s ‘Teeth’ Lens has been exclusively adapted for the popular comedy-reality show to create a fun, toothy character- “Chedulal”. AR continues to revolutionize how people communicate, are entertained, learn and experience the world. Snapchat is taking its AR tools to a much bigger scale by innovating and creating unique moments and experiences to connect with Snapchatters in totally new ways. Snapchat has widened the AR canvas to make it a fun and engaging experience for all Snapchatters. More than 200 million Snapchatters engage with AR every day on average, and over 200,000 creators use Lens Studio to build AR Lenses for our community.

Commenting on the collaboration, Karanbir Lamba - Head of Creator and Talent Partnerships in India from Snap Inc, said, “We have always believed in the importance of investing in local content and in empowering local production partners. Our versatile Snap Star Kapil Sharma, with his immense popularity and diverse audience connect, was the perfect partner for us to collaborate with as we forayed into the world of television. We have been constantly innovating with our AR capabilities to create memorable, lasting moments for our Snapchat community and are delighted at the opportunity to be able to take this experience beyond the app. We hope Chedulal will encourage more content creators to explore and embrace the power of AR.” Kapil Sharma, popular Indian comedian, reality show host, and producer adds, “I am excited at the opportunity to join hands with Snapchat and introduce Chedulal to our audience. I have been a Snapchat user and enjoyed the innovative and unique AR-lens experience it offers. The fun element of the app and the lens easily hooked me, so I thought there was no better platform than my show to demonstrate it's entertainment quotient to my guests, audience and Snap users. I am sure that this is the first of many AR characters that I will be introducing on The Kapil Sharma Show to entertain viewers.”