IndianMoney rebrands itself as ffreedom as part of its global expansion plan

In a move to spur its global expansion plans, IndianMoney.com has rebranded itself as ffreedom. This decision, taken recently by the company’s Board of Directors, will drive the organization’s cross-border outreach aimed at equipping a greater number of disadvantaged people with knowledge critical to gaining financial independence. 

A global movement, ffreedom’s objective is to help create rewarding livelihoods for people at the grassroots level by way of enabling micro-entrepreneurship in farming and small businesses. ffreedom is currently helping over 7.6 million people in India with high quality livelihood education through its mobile application ffreedom App.  

“We are looking at expanding, and this strategic decision of re-branding would herald a new chapter in the approach to provide access to knowledge and financial opportunities ffreedom believes in. The rebranding is part of ffreedom’s bid  to expand its operations worldwide and leave a global footprint particularly in Southeast Asian countries, said C S Sudheer, Founder and CEO, ffreedom app.

The rebranding marks a milestone in the company's growth in being India's largest livelihood education platform to becoming the preferred choice for small business owners and farmers, not just in India, but in other countries as well to find just the relevant content, community and commerce to help them find their roads to financial freedom.  “The re-branding we are laying out today reflects our strong commitment to our mission of making livelihoods better. In-depth analyses have consistently shown us that various courses and schemes are top areas of interest to our customers and we believe that this explosion in interest represents a tremendous opportunity for robust and multiplatform coverage empowering people financially and educating them,” he added. 

The company employs more than 400 people in the corporate office across Engineering, Content, Sales & Marketing and Human resource functions. ffreedom also employs more than 3000 relationship managers across various parts of India to support the growing customer base. The company is looking to hire another 300 people for the corporate office in the next 3-6 months’ timeframe. 

Pratap Behera, Chief Marketing Officer, ffreedom app, said, “ffreedom is a platform for farmers, small business owners and housewives to succeed in their livelihood through replicable and verified knowledge & frameworks. Currently, ffreedom app hosts 800+ detailed courses on farming, small businesses and personal finance, available in 6 languages. With the rebranding of IndianMoney to ffreedom, we are transforming ourselves into a social ecosystem with the single focus on transforming our customer’s life and making them successful by converging content, community and commerce into ffreedom platform.”

Debleena Mazumdar, Chief Content Officer, ffreedom app said, “Content, community and commerce are three pillars for our platform. To engage more deeply through content, we are adding to our introductory courses across 30 different themes in Personal Finance, Business and Farming. This helps our learners to get a choice of learning based on their skills and interest. Not just that, we are building advanced courses in each category to help them from starting a business or a farm to excelling in marketing, exports, financing and more. Meanwhile, our learners use the community feature to ask and answer specific questions to take the learning to action and the marketplace is trusted social network we are trying to enable."