IndiBlogger partners with MasterChef India 2; Hosts a meet for Food & Lifestyle bloggers

IndiBlogger, in association with Master Chef India 2 and Star Plus, host a unique blogger meet for food and lifestyle bloggers from the city. The event will be held on the sets of the show, Master Chef India 2, at RK Studios and is expected to be attended by more than a 100 bloggers. The judges for both the seasons from the show will be present at the event.

The event comprises of food and cooking centric activities for bloggers, such as the skill challenge and the taste challenge, on the lines of Master Chef show itself. It's the first of its kind event where a prime time show is engaging with the bloggers' community for an on-ground event. The meet also flags off a blogging contest where-in the bloggers would write about interesting food they have eaten either made by them or in a restaurant. The entries will be judged by Vikas Khanna himself, the judge for Master Chef India 2.

The event also comprises of interactive activities such as on-the-spot contests and networking sessions for bloggers, not just interaction with the Master Chef India judges. The main attraction is the venue, the actual set for the Master Chef India 2. By way of this event, the bloggers get to live the experience of the participants of the show.

At the event, Vineet Rajan, Director, IndiBlogger says, "For the first time an event so unique has been organized for the niche community of "food and lifestyle' bloggers. It is also the first time that bloggers and a TV show have collaborated for an experiential event. It only establishes that brands have started looking at bloggers as one of the most influential communities that can drive exclusive initiatives like these."

Apart from food & lifestyle, bloggers from other fields have also expressed their interest by registering for the meet.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media