Indigo Consulting retained by KKR for its web and mobile marketing initiatives

The KKR website promises to be a one-stop destination for KKR fans enabling fans to connect with the team through interactive downloads and contests as well as serve information on team news, schedules, and tickets. The KKR website and mobile site will also enable fans to enroll for Knight Club membership and merchandise.

Indigo Consulting has been KKR's digital partner for the last two seasons and have executed an array of award winning digital work for KKR spanning from the website, mobile site, iPhone app (KnightWatch) and social media activities.

Venky Mysore, CEO, Kolkata Knight Riders, says "We are happy to extend our relationship with Indigo Consulting for IPL 2011. Their expertise in the digital space and unique understanding of our needs enables them to bring both a strategic perspective of our digital requirements, and a strong brand understanding. We look forward to a long and fruitful association with them."

Vikas Tandon, MD, Indigo Consulting says "With KKR, our aim is to always push the digital envelope and constantly find ways of delivering a richer and more engaging experience to its rich fan base. It is our pleasure to partner with KKR, who are undoubtedly the most glamorous and passionate team in the IPL."

With less than a month for season 4 to begin, the Kolkata Knight Riders promise plenty of action, on the field, as well as in the digital arena.