Indigo Consulting to manage the digital marketing for Essar's Aegis Global Academy

The Aegis Global Academy provides an MBA equivalent course, which aims to prepare professionals specifically for the services industry. The service industry is the fastest growing sector in the country and the need to have a curriculum that addresses the specific requirements of this industry was a gap that was identified.

Aegis Global Academy is a first of its kind offering in India and offers students a business education that has a strong grounding in customer experience, thus preparing them for a career in one of the fastest growing sectors of the Indian economy. Customer experience is a new concept that is slated to be the next big thing. This course not only provides students with a strong grounding in customer experience, but also helps them prepare for a career in the booming services sector.

The brief to Indigo Consulting is to create awareness about this special curriculum among students and professionals (in the early stage of their careers), who are keen on pursuing a career in the service sector. Since this TG is predominantly present on the internet, there was a need to target this media for creating awareness. To meet these objectives, Indigo Consulting will be carrying out SMM and SEO activities. As part of social media marketing, Indigo Consulting will create innovative interactions on Twitter and Facebook to create a buzz and thereby meet the defined objectives of Aegis Global Academy. The use of viral videos created by Aegis Global Academy is one of the routes to create this buzz.

On having chosen Indigo Consulting for their digital activities, Subir Ghosh, President, Aegis Global Academy, said, "Indigo Consulting has been a thought leader in the field of internet marketing and has been associated with the Essar Group companies. They also share a good understanding of the customer service domain along with a track record of innovation. We hope to be able to generate the buzz required using this expertise."

Vikas Tandon, MD, Indigo Consulting, said, "Non-paid media like SEO and SMM is becoming increasingly important and a key driver of customer engagement online. With Aegis Global Academy, we have an exciting opportunity to create awareness about their offering of a specialized management curriculum for an audience which thrives on such non-paid and democratic channels."