Infectious bags the creative mandate for Pied Piper

Infectious has been signed on by MNR Marketing as their communications partner to launch Pied Piper, a first of its kind Intelligent Pest Repellant. It works on ultra sound and is non-messy, chemical-free, eco-friendly and most importantly, a permanent solution to pest problems. Infectious is entrusted with branding, identity, packaging and communication for the brand.

Rahul Bafna, Director, MNR Marketing said “We met several advertising agencies before deciding to partner with Infectious. However, we honed in on them because they not only have strong credentials but also the passion of going out on their own to deliver something they truly believe in. This young enthusiastic team gets under the skin of the product, understands consumer needs and then creates work. This is a quality which perfectly fits the needs of any entrepreneur.”

Commenting on the win Ramanuj Shastry, Co-founder & Director, Infectious says, “It’s a game changing product which can have a far reaching positive impact on urban home sanitation and health. The challenge is to design communication that is as effective and simple as the product itself”

Nisha Singhania, Co-founder & Director, Infectious says, “It’s always an honor when a client entrusts you with their brand. We hope to make Pied Piper a leader in pest repellant solutions.”