Infra.Market ventures in B2C with IVAS

Infra.Market, India’s leading tech-enabled construction solutions company, has announced its bold entrance into the consumerproducts market with its next-in-line brand, IVAS. The private label brand, IVAS, specializes in a wide range of home renovation products including Tiles, Sanitaryware, Bath Fittings, Electricals, Modular Kitchen and Furniture, and Designer hardware.

The brand has onboarded popular Bollywood actress, entrepreneur, wellness influencer, and above all mother, Shilpa Shetty Kundra, as its brand ambassador, adding a touch of glamour and charisma that perfectly resonates with the brand's persona.

Aaditya Sharda, Co-Founder of Infra.Market, said, "IVAS will drive growth and lead the edge by providing an extensive range of innovative products for home solutions. We are thrilled to welcome the multi-talented Shilpa Shetty Kundra, whose iconic style and grace are evident in all her endeavors. Her outstanding achievements have earned her trust and loyalty which reflect the values we aim to uphold through IVAS.” 

He further added, “A complete range of home solutions from one brand, IVAS empowers customers by fostering informed choices and cultivating lasting connections.” 

Keeping true with the aspirations of consumers, her presence enhances the brand identity, exemplifyingour unwavering dedication to providing excellence and grandeur. 

Speaking on the association, Indian Actress, Shilpa Shetty Kundra, said, “I am delighted to partner with a progressive brand, IVAS that is striving to inspire and redefine the home interior landscape. I admire their approach of blending science and lifestyle to create customized spaces that elevate design schemes. It's exciting to be part of a brand that not only embraces aspirations but also nurtures innovation. I am super excited to embark on this journey with a leading startup, Infra.Marketand represent IVAS.”

The collaboration will span across television, print media, digital platforms, out-of-home displays, and in-store experiences, showcasing their elegance and credibility in this partnership. 

IVAS powered by Infra.Market is derived from the Sanskrit word 'NIVAS' and inspires home renovation. It celebrates the emotional journey of home building by bringing together premier offerings in Fans, Lights, Tiles, Sanitaryware, Bath Fittings, Designer Hardware, and even Modular Kitchen and Wardrobes. IVAS is committed to enhancing the home and bringing beauty to this journey of home transformation, making it both convenient and delightful.