Integral Ad Science ups data & insights capabilities with IAS Signal

Since going public in June this year, Integral Ad Science (IAS), a global leader in digital media quality, has maintained a steady clip of product innovations that help advertisers and marketers capitalise on four primary trends driving the market: Programmatic, CTV, Social Media, and International Expansion.

Building on that momentum, the company has now announced IAS Signal – a unified reporting platform that delivers the critical data and insights advertisers and publishers need to manage their digital campaigns. As marketers are increasingly responsible for strategic company decisions driving revenue, it’s essential for them to have a holistic view of the metrics and actionable insights to make those decisions.

IAS Signal is the latest product innovation from IAS and incorporates several feature updates into one powerful platform, while setting a foundation for additional enhancements coming soon.

“IAS Signal is the next evolution of our innovative reporting platform, introducing a fresh new design and enhanced capabilities to help advertisers and publishers maximize digital media quality,” said Lisa Utzschneider, CEO, IAS. “The launch of IAS Signal sets a strong foundation for our future product innovations, as we continue to deliver actionable insights and value for our customers.”

IAS Signal offers additional tools for managing media quality, including:

• A new user interface (UI) design with enhanced navigation to easily access the data and insights that customers need.
• Dashboards and landing page preferences that offer advertisers the flexibility to focus on the metrics that matter most to them.
• New reporting capabilities for advertisers, including trend charts and enhanced benchmark filters; data export functionality to download reports in one easy-to-use file; and a consolidated viewability and time-in-view dashboard for a more holistic snapshot of campaign performance.

IAS Signal also brings together recent updates to campaign management and tagging capabilities, so that customers can launch and measure their campaigns faster and more efficiently. With a new unified view for global campaigns available soon, customers will gain even greater flexibility to compare performance across multiple accounts and regions, activate custom data filters specific to their business, and easily access holistic insights across their campaigns. Additionally, IAS Signal will incorporate more granular reporting for programmatic campaigns, with actionable insights that customers can use to easily optimise campaigns mid-flight and to analyze performance across exchanges.

“IAS continues to innovate when it comes to media quality, and the new IAS Signal platform delivers the insights we need to inform our client’s global media activity,” said Colin Kurth, Head of Biddable Media, PlatformGSK. “Now we can easily understand the quality of our media spend across GSK’s global footprint, better navigate brand risk, and truly maximise our campaign performance.”