Interactive Avenues wins IAMAI Digital Agency of the Year
The agency took home the coveted Digital Agency of the Year by winning a total of 05 Gold awards. In addition, it also won 06 Silver, 06 Bronze awards and a winner trophy. Interactive Avenues - A Reprise Network Company, won the awards for clients across industries and services. While Coca-Cola India led the metals tally, Amazon stood second on the roster.
The Internet and Mobile Association of India’s (IAMAI) India Digital Awards recognize work that exhibits excellence in advertising acrosis all digital platforms.
"When we started this agency our vision was to create a one-stop-shop for all the digital requirements of the marketer. As we evolved, we continued to scale up and add specialist services and streamline our processes with the client's business needs. We are now a strong team of 650 people spread across India, specialising in all aspects of digital marketing", said Amardeep Singh, CEO, Interactive Avenues - A Reprise Network Company.
"Therefore, winning the IAMAI Digital Agency of the Year for the 7th consecutive year is a testimony that we are right in our thinking and approach. We are truly overwhelmed with this victory. And I am extremely proud of team IA, which has achieved this unprecedented feat", he further added.
Diversity and inclusion are the key corporate ethos of IA. To celebrate this, in 2019, IA created India's first National Anthem Film that featured the LGBTQIA+ community. The film commemorated the first anniversary of the Supreme Court repealing Section 377 and granting the LGBTQIA+ community constitutional equality. The film was created in collaboration with The Humsafar Trust, one of Asia’s first and the largest organisations working for LGBTQIA+ health and rights. This campaign won a silver metal at the IAMAI India Digital Awards.