Interbrand India unveils Best Indian Brands 2013
Interbrand India unveiled its maiden league table ‘Best Indian Brands 2013’, a definitive guide to India’s 30 Most Valuable Brands on Tuesday 30 July in Mumbai. The table was unveiled at an exclusive event attended by representatives of the top Indian Brands, at the Taj Mahal Palace Hotel.
Jointly hosted by Keki Dadiseth, Chairman, Omnicom India and Jez Frampton, Global CEO, Interbrand, the event was attended by well-known corporates including Ms.Tanya Dubash from Godrej, Dr. Mukund Rajan from Tata, N. Rajaram from Airtel, Prakash Nedungadi from Aditya Birla, B. Karthik from Mahindra & Kaushik Roy from Reliance.
Interbrand's annual ranking of the world's top 100 Brands by Brand Value, published as 'Best Global Brands', is rated as one of the top 3 global league tables alongside 'Fortune 500' and 'Great Places to work'.
Commenting on the launch of this property, Jez Frampton, Global CEO, Interbrand London, said, “ In our view, the ultimate test for any brand, is the value it creates. Whilst the Indian economy is clearly blessed with visionary business leaders and incredible momentum, this report raises interesting questions - Are Indian brands truly fulfilling their potential on the global stage? Do Indian brands truly influence their businesses informing investments, culture, experiences, products and communications? Or are they the unintended result of well-intentioned activity? Are brands in India treated as a cost center, or are they invested in as an appreciated—and appreciating—asset?
We have seen time and again, that understanding how a brand creates value leads to strategic brand management, and that leads to better business results. Recognition of a brand as a strategic tool for business is a fundamental shift in thinking that we heartily encourage."
Speaking about the launch event, Ashish Mishra, Managing Director, Interbrand India said, "We have, within our first year itself, worked with the London office to create the first ever league table of Best Indian Brands 2013. With a majority of Indian businesses leading their brands we wanted to create a consciousness around the Value that can get created if Brands began to lead businesses. To do that it was imperative for us to demonstrate the economic value that Brands can create beyond the softer advertising and design led associations the Indian market has about Brands. That was both the motive as well as motivation for taking on the challenge"
Interbrand's brand valuation methodology is considered most comprehensive and covers the key areas of financial analysis, role of brand index and brand strength scores. We were the first to introduce Brand Valuation concept and in fact, are one of the only two ISO certified methods in the world, of valuing brands. Beyond resulting in a numeric value, the Brand Value perspective brings in an appreciation of where and how Brand & Business Value could be created. These are the discussions Interbrand wants to create in the Indian market to create a rightful leverage for Indian Brands on the domestic as well as the global scale. The Best Indian Brands table employs the same rigorous metrics and methodology that's used for the reputed 'Best Global Brands' property.