Interflora releases a Mother’s Day inspired campaign

Interflora, is known for their premium and beautiful range of floral arrangements and hampers, have launched a heartwarming Mother's day campaign, ‘Moms are the best, her blooms should be to’ .Through the campaign, Interflora aims to bring out stories of different mothers and what makes them the best. Each and every story has been tied with Interflora products on why mums deserve the best blooms that day! 

Pivoting on the theme of celebrating the best bond with best blooms, the campaign brings forth heartfelt stories, depicting a slice-of-life moment of mother’s life. All this while denoting the Interflora’s Mother’s day Collection to a mother’s unrivaled strength whilst matching her charm, innocence and femininity. 

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The digital campaign features Anuja Joshi, co-founder of Interflora India with her young daughters, the ‘cool mum’ Zaaria Patni who fought for single mum rights to her child's passport and made it happen, among others. Celebrating the one who helped shape Hanna Khan and her career from day one, her mom is her best friend and always a constant support. Being the biggest fashionista Hanna knows, she is forever grateful for her for boosting her confidence. 

An exemplary example of how passion has no time or age limit, Khushnaz Turner became a blogger at 40 and how her son became a huge support in helping her realize her dream and passion. Featuring mother-daughter duo, Sonam Bawani and her mom bonding over cooking meals and pet-mumma, Sarah Sham who balances her motherhood between her pets and her baby. And nothing makes her happier than them co-existing and her being their mamma!

Speaking about the campaign, Anuja Joshi, Co-Founder and Creative Director, Interflora India says, “This Mother’s day we showcase some of the most inspiring mother stories through our campaign. The stories are particularly chosen to highlight the different roles a mother can play and are depicted through a myriad of emotions. My girls are my world and managing to be a hands on mum while running a company is a tale to tell. I always empower both of them to pursue their goals and follow their passion, the way I have done it with Interflora.”