Intex Ropes in Mahesh Babu as Brand Ambassador
Intex Technologies, the second largest smartphone maker of Indian origin, with a market share of 10.5%, has roped in Tollywood star Mahesh Babu as its Brand Ambassador for Andhra Pradesh & Telangana, to reiterate their commitment to the South market. The Tollywood sensation, began this association with the launch of the Intex Aqua Trend at an event in Hyderabad. The trendsetter mobile has a market operating price of INR 9,444.
The Telegu superstar has been signed for 1 year. During this period, Mahesh will be seen in the company’s television commercials besides being the face of the company on a series of brand activations.
“It is indeed a pleasure to be associated with a brand like Intex, which has everything which a consumer can ask for – substance, style and value. The audience in India is constantly evolving and people are increasingly showing more appreciation for intrinsic value in the things they are subjected to. With its performance in the recent past, I strongly believe Intex has struck the right chords with masses and I am happy to further strengthen Intex’s connect with masses especially in Andhra Pradesh,” said Mahesh Babu, Actor.
Commenting on the association, Mr. Keshav Bansal, Director, Intex Technologies said, “Mahesh is one of the finest actors who personify excellence in whatever they do and approach things with the perfect attitude. He is a superstar and his cult status in Andhra Pradesh is largely a factor of sheer hard work and his commitment to delight his audiences. I am confident that his connect with the state’s audience, especially the youth will take brand Intex to pole position in Andhra Pradesh .”
The New Aqua Trend launched at the event is an epitome of high-end technology and style. The device powered with best in class 3000 mAh battery, basks of a super smooth Android OS Lollipop 5.1 and a 1.3 GHz Quad Core Processor that provides efficient multi-tasking with great ease on a 2GB RAM supported by an advanced MT6735 CHIPSET.
One can now capture moments in life with a 5MP front camera that clicks astounding high quality selfies that flaunts well on 5-inch HD IPS display. The rear camera is a stunning 13 MP Camera which clicks brilliant pictures even in low light, owing to its unique features. That’s not all, the new Aqua trend checks against all that is trending. A slow motion video recording feature, an anti-shake camera feature and a gesture capture is all enabled in the stylish new aqua Trend.
A special feature making the smartphone a trendsetter is the HotKnot. With this feature, one can share photos, movies, videos et al by simply taking the Aqua Trend screen closer to the screen of the other mobile and the sharing process is ON. Not only this, you can now operate your phone with simple hand gestures with the Air shuffle feature.
Feature-rich Aqua Trend comes with a 1-year screen breakage warranty and a complementary smart or sensor-based flip cover. The Stylish Aqua trend is available in four colors - Champagne, Silver, Gray and Black.