Apollo Munich appoints Cheil India as Creative Agency on Record
Cheil India, already one of India’s Top 5 advertising and marketing communications agencies, has been growing its business aggressively over recent months. Closely following a number of business wins (including mandates for brands such as Timex and adidas) and a string of awards at creative festivals, Cheil has just been named as the Creative Agency on Record by health insurance giant Apollo Munich.
The account, which was most recently with JWT India, was awarded to Cheil after a multi-agency pitch.
Commenting on the development, Shiv Sethuraman, Cheil’s Group President for South-West Asia stated:“I am absolutely delighted to share that we will be partnering Apollo Munich as their communication agency. They are one of the most trusted and respected companies in the financial services industry. Cheil India has been on a hot-streak and we’ve been gathering momentum over the past few months. We look forward to creating some truly inspired and creative work for the brand in the days ahead.”
Added Kundan Joshee, Senior Vice President-Integrated Services at Cheil India:
“We are extremely excited about working on Apollo Munich. This win allows us, as their creative partners, a lot of scope to create powerful and compelling brand communication. We are also putting together an integrated team structure for Apollo Munich that will enable us to create effective solutions that work across and beyond the conventional boundaries of medium. ”
The agency will be servicing the account from its South-West Asia regional headquarters in Gurgaon. They will be assembling an integrated team with specialists from ATL, Digital, Social along with Strategic Planning to provide the brand with effective solutions.