Introducing itse - Inspired by modern Indian design

Each day is a once-in-a-lifetime offer, each moment is special, and itse is here to make every day beautiful and fill it with love, hope, and joy. Crafted to be embellished with optimism and decorated with self-expression, the all-inclusive womenswear label inspired by modern Indian designs, gets you ready to be the champions of your own world. itse’s summer campaign HarDinKhoobsurat inspires you to do what makes you happy. The campaign shows a message of optimism to the world, a new beautiful world with togetherness, stepping out in nature, meeting our friends & returning to our community.

Speaking about the launch of itse, Kavindra Mishra, MD & CEO, House of Anita Dongre, says, “It gives us immense pleasure to add yet another brand to our portfolio. itse is an all-inclusive womenswear brand that is all about accessible fashion and is inspired by modern India. A style statement with fashion, function & fit, defined by effortless elegance. This was the starting point for itse, a brand we have fallen in love with each and every day since its inception.”

Ensuring a perfect balance between quality, craftsmanship, and creativity, itse approaches design with a modern vision, reimagining Indian wear for the woman of today, with authenticity and innovation.  With HarDinKhoobsurat, itse aims to build a new world made with love and handcrafted with effortless elegance.