banner image banner image

IOC signs Visa till 2020

There has been a major extension of contract in the sporting world. The International Olympic Committee (IOC) has agreed to extend its association with credit card major, Visa. The new deal is going to run through 2020.

The signing was held in Moscow and was attended by IOC president Jacques Rogge and Visa Group's president Rupert Keeley. Sochi 2014 president and CEO Dmitry Chernyshenko was also present during the signing ceremony.

Visa's association dates back to 1986 when it came on board becoming one of the founding members of the Worldwide Top Partner programme. Through this deal, the credit card major will continue to be the exclusive payment services sponsor for Olympic Games and the only card accepted till 2020.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing