IOCL empanels Crayons and four other agencies

The Oil major has decided to empanel the agencies currently for two years however experts says that the contract may further be extended.

These five agencies may have been enrolled only for the northern region of IOCL. It has three agencies enlisted for its corporate business ' Dentsu, Percept's AMO Communications and Interpublicity, which will continue to be on board. Similarly, there is a separate set of enlisted creative agencies including Rediffusion Y&R, McCann Erickson, Draftfcb Ulka and Grey Worldwide. Lodestar UM continues to be the media agency on the roaster.