IPL 2018 is the buzziest so far, garners 16.7 mn conversations: Wavemaker report

IPL 2018 is the most buzziest till date, shattering all previous records. The tournament garnered 16.7 million total conversations, 3X times that in 2017, as per a Wavemaker Mesh report. The report is based on Social Buzz tracked from April 7 to May 28, 2018, covering social mentions on Twitter (Tweet/ RT/ Reply), Facebook (Post/ Comments/ Shares), Instagram, YouTube, Blogs, Forums, Google+, Online news, Mainstream news, Consumer forums, etc. 

The final between CSK and SRH was the most talked about match, generating over 240,000 mentions. CSK not only won the IPL2018 trophy, but also secured the No. 1 spot on Social Buzz, beating other teams by quite a margin. 

Despite being ousted in the group stages, Mumbai Indians secured the second position, followed by KKR; while SRH are at fifth spot. 

CSK captain MS Dhoni is the most popular player this IPL season, followed by Virat Kohli and Suresh Raina. Rashid Khan not only  set the field on fire, but also the Social Media Buzz meter, as he is the most popular (Non-Indian) player, followed by Chris Gayle and Dwayne Bravo. 

Brand Performance 

Though Vodafone is not the official sponsor this IPL, it still rules the charts on social media. The brand ran FANtastic Breaks contest, where 10 cricket trivia questions were posted on Facebook in every IPL match and lucky winners got an iPhone every match. The contest has helped Vodafone rake in over 700,000 comments on Facebook, driving Vodafone to the No. 1 spot in the most buzziest brands list. The success of FANtastic Breaks contest has helped Vodafone garner maximum chatter, video views and likes & shares on social media. 

The Zoozoos love helped Vodafone emerge as the most lovable brand on social media, with highest likes and shares for the brand across social media platforms. Zoozoos pushed Vodafone to the No. 1 position in most watched videos. Vodafone’s FANtastic Breaks campaign featuring the evergreen Zoozoos urging the audience to play the contest were the most watched ads on digital this IPL season. 

Vivo, the official title sponsor of IPL 2018, ranks second in total chatter with majority of conversations from the hashtag #vivoipl. The brand ran #PerfectFan contest, urging fans to participate in IPL conversations using #vivoipl and #PerfectFan. The winner got match tickets and a Vivo smartphone everyday. 

Jio ranks third, with promotion running around Jio Cricket Gold Pass. Jio also launched a first of its kind cricket-comedy TV show – ‘Jio Dhan Dhana Dhan Live’, starring Sunil Grover and Shilpa Shinde. The show was aired on Colors and JioTV App.

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