IPL presented its exclusive mobile content rights to vRock Mobile, for 5 yrs!

Under this association, vRock Mobile will have the exclusive rights for creating and transmitting mobile content such as SMS, MMS, alerts, games, live audio commentary and others related to the upcoming IPL matches.

Also, vRock Mobile will provide fans with live score alerts (subscriptions and on-demand); SMS contests ' including daily contests and through the IPL 2010 season, not to mention live in-stadia SMS contests. Fans will also be able to experience live mobile commentary with contests over an interactive voice response (IVR) system using the latest mobile telephony technology.

Lastly, fans will also be able to get the latest IPL news through SMS subscriptions and also get post-match party gossip, match statistics; and loads of MMS pictures, exciting content and much more.

IPL partnership with vRock Mobile will help them to reach out to a huge global cross-section of its fans on a real time basis and engage them in various activities including score and match-day updates, mobile SMS and MMS contests, live audio mobile commentary, and regular alerts.