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IPLs new mode of communication, "Twitter'

Twitter Twitter all the way, and the next who joined this play is Lalit Modi, Commisioner, Indian Premiere League (IPL). This social networking has now become the new mode of communication for the IPL management, team owners and cricket players.

Nowadays, Modi is tweeting a lot and he is not just giving the updates, but is also commenting on controversies and new stories.

Most of the celebrities who are associated with IPL are tweeting from a quiet a long time now. Like ' Preity Zinta, Bollywood actress and also KING XI Punjab owner; Sundar Raman, COO, IPL; Sneha Rajani, EVP, Set Max, all air their views on the buzz before the IPL third season starts on March 12 2010.

Also, Shah Rukh Khan, Badshah of film industry and also the owner of IPLs team Kolkata Knight Riders, tweets quiet frequently. Recently, he promoted his movie My Name is Khan on Twitter, and is expected to soon switch to talking about Knight Riders.

All teams have Twitter accounts to grab tweeple loyalties.

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