Ishaare Hi Kaafi hai says Sony Entertainment Television through latest show
Sony Entertainment Television (SET) is known for its differentiated content which boasts of interesting character-driven stories. Each of these characters have touched the right chord with audiences and are etched in their memories. Every character has a journey, and through its latest offering Isharon Isharon Mein, SET is all set to bring forth an enthralling story of a spirited boy, Yogi. What makes Yogi unique is not his hearing impairment, but his normalcy in maneuvering life’s daily humdrums enthusiastically and with a smile on his face. Yogi cannot hear or speak but communicates easily with his gestures. Produced by Qissago Telefilms, Ishaaron Ishaaron Mein, premieres on 15th July and will air every Mon-Fri at 8:00 pm only on Sony Entertainment Television.
The Delhi based, 25-year old Yogi Srivastav (Mudit Nayar), though hearing impaired, works effortlessly repairing speakers in his father’s shop. He is the buzziest grapevine for gossip seekers and the missing link that completes his gully football team. As per his family, Yogi is the most talkative amongst them all! Yogi sets an example by celebrating life to the fullest. He’s a hero alright… and he will also find love in the most unexpected manner. It can’t get more mainstream than this!
Actor Mudit Nayar will be joined by an ensemble cast that includes renowned names from Indian Television Industry. While veteran actors Sulbha Arya and Sudhir Pandey will don the roles of Yogi’s doting grandparents, Kiran Karmakar and Swati Shah will be essaying the roles of his parents, alongside many others who will make for Yogi’s encouraging and supportive family. In this show, Simran Pareenja will be seen essaying the role of Gunjan, Yogi’s love interest.
‘Ishaaron Ishaaron Mein’ will premiere on 15th July and air every Monday to Friday at 8:00 pm only on Sony Entertainment Television.
Anu Ramsay, Fiction Head, Sony Entertainment Television
Ishaaron Ishaaron Mein as a concept is not just endearing but inspiring in many ways. Even though Yogi cannot hear or speak but he is spirited and lives every moment to the fullest with his family. We strongly believe and are certain, Yogi’s journey will also resonate with our audience.
Ashish Golwalkar, Head – Programming, Sony Entertainment Television
The mainstream journey of a hearing-impaired youth is a first on television. This is the story of Yogi, whose spirited way of handling his own disability and the acceptance of the same by his family is inspiring. The show will sprinkle the warmth of a joint family and bring forward the strength of our strong Indian Value system.
Zama Habib, Writer & Producer, Qissago Telefilms
Ishaaron Ishaaron Mein has been one of our most challenging projects so far. This show aims to capture the audience’s imagination with the journey of Yogi, a full of life, batooni character, who happens to take his hearing impairment in his stride. We are very excited and happy to be associated with Sony Entertainment Television for this show.