It’s Your Sky! Akasa Air’s first ever marketing campaign

Akasa Air, India’s newest airline today launched its first  multimedia campaign dubbed ‘It’s Your Sky’. The campaign brings alive the airline’s tagline  and builds on Akasa’s brand promise of offering a warm, efficient, dependable, and affordable travel experience to all travellers.  

‘It’s Your Sky’ is a multi-touchpoint campaign that will reach audiences through print, out of  home (OOH), digital, social media including Akasa Air’s social media handles, website and  app from 1st September 2022 for a period of four weeks. In line with the brand’s approach to  focus on travellers across geographies where it currently operates, the print campaign will run  in five languages, including Marathi, Kannada, Tamil, Malayalam and Gujarati.  

The creative concept of ‘It’s Your Sky’, is based on the insight that air travel in India has so far  been highly transactional as well as an intimidating experience for a large section of Indians. Through this campaign, Akasa Air has highlighted its vision and commitment to give every  traveller a trustworthy and humane travel experience. 

Commenting on the launch of the campaign, Belson Coutinho, Co-Founder and Chief  Marketing & Experience Officer, Akasa Air, said, “As a customer-centric brand that is built to deliver a people-first experience, Akasa Air is committed to offering a warm service culture  that is uniquely Indian, inclusivity that makes every experience comforting, and efficiency that  puts our customers and employees at the centre of everything we do and we hope that our  integrated and insight-led campaign will drive this message creatively”.  

“Akasa’s empathetic and reliable approach to service is delivered through our employees who  are carefully selected based on a set of values and trained at the Akasa Air Learning Academy  to inculcate this unique approach across the customer journey.”, he added. 

Inspired by elements of the sky, the brand had revealed its ‘Rising A’ symbol in December last  year symbolising the warmth of the sun, the effortless flight of a bird, and the dependability of  an aircraft wing.