ITC Ltd’s Aashirvaad launches chilli powder blends for Karnataka

ITC Ltd.’s Aashirvaad, a leading packaged atta brand  and one of the fastest growing Spices brands in the country, has launched its latest range of chilli blends crafted specially for Karnataka. The new range promises to be the Chilli powder that is “Crafted for Karnataka, Crafted to perfection”. The range has two variants that are designed to meet the diverse needs of authentic Karnataka cuisines – the first variant Aashirvaad Chilli Powder made from Guntur and Byadagi Chilli, can help make dishes spicy and provides them the right color. The other variant Aashirvaad Chilli Powder with Byadagi Chilli, gives the right colour to the dish, and is meant for those who likes their dishes a little less spicy. 

With the signing of Ramesh Aravind, the popular Kannada actor and director as its brand ambassador, the new range has been launched across Karnataka.

Speaking about this launch, Piyush Mishra, Business Head, Spices, ITC Ltd., said “We are excited to launch our new range of chilli blends in Karnataka, a state known for its diverse cuisines. The blends are specially curated keeping in mind the unique taste preferences of the people of Karnataka. We are confident that this range will be a huge success among our consumers.” 

Actor Ramesh Aravind said, “I am very glad to be associated with Aashirvaad, one of the most popular FMCG brands in the country. Being a big fan of Authentic Karnataka Food, I loved the new Chilli powder range from Aashirvaad, which has been exclusively crafted for Karnataka. I must say that the Chilly powders are of great quality. I am sure that the people of Karnataka will love the new range.” 

Aashirvaad has always been at the forefront of innovation and quality. With the launch of this new range of chilli blends, the brand has yet again demonstrated its commitment to provide the best quality products to its consumers. Aashirvaad sun-dries the raw chillies, and grinds and packs them in ITC’s state-of-the-art facilities, ensuring hygiene and consistency.        

The new chilli blends are available in packs of 50g, 100g, 200g and 500g across 13,000 stores and e-Commerce platforms in Karnataka.