ITV Network picks Arti Arora Machama as VP, Sales

ITV Network has appointed Arti Arora Machama as the new Vice President, Sales. Arti will be handling revenue generation for the broadcast division of ITV Network which includes NewsX, India News National along with five regional news channels.

Arti will be directly reporting to RK Arora, CEO, ITV Network. Her responsibilities will include augmenting fresh strategies thereby enhancing the growth in terms of market share as well as revenues for the group channels.

She has a proven track record of 14 years in business development. With brands like Star India, Zee News and BAG network, Arti comes from a strong broadcasting background.

Commenting on Arti’s credentials, RK Arora, CEO, ITV Network, said “We are thrilled to have Arti aboard. In the wake of digitalization and various changes within our organization structure, we are sure that Arti will add immense value to the organization considering her strong leadership skills and extensive experience. We wish her the best for this new challenge.”

On her new role, Arti said “I am delighted to join ITV Network. I look forward to heading revenue operations of ITV network channels and taking them to greater heights.”