Ixigo becomes official co-sponsor of Men’s Asia Cup Cricket 2023

Ixigo, the travel booking platform, has announced its partnership with the Men’s Asia Cup 2023 as the 'Official Co-sponsor'. This marks Ixigo's first involvement in a major sporting event of this magnitude. The Men’s Asia Cup 2023 will be co-hosted by Sri Lanka and Pakistan from August 30th to September 17th. The primary aim of this collaboration is to enhance the brand's visibility on a grand scale, reaching an audience of over 500 million viewers. This association demonstrates Ixigo's global presence and strategic positioning in the market.

In its capacity as the official co-sponsor, Ixigo will receive prominent visibility across various key areas within the match venues, as well as on OTT platforms and television broadcasts, including awards and on-ground presence. To engage cricket enthusiasts and its extensive user base, Ixigo has launched an exciting campaign named "Ticket to Cricket." Throughout August, the brand is conducting coupon code promotions and social media contests, offering enticing incentives such as flat INR 30,000 discounts on flight tickets, as well as the opportunity to win match tickets for the upcoming Asia Cup matches. Notably, tickets for the Asia Cup Final and the highly anticipated India vs Pakistan match will also be part of these contests.

Aloke Bajpai & Rajnish Kumar, the co-founders of Ixigo, have expressed their enthusiasm for this partnership: "We recognize the immense passion Indians have for cricket. Our role as the official co-sponsor of the Asia Cup Cricket Tournament 2023 allows us to amplify this excitement by merging the thrill of cricket with the joy of travel. Anticipating a surge in travel bookings over the next two months as fans travel to support their favorite teams, we are committed to providing cricket enthusiasts with a seamless and hassle-free travel booking experience for the upcoming matches."

Between August 30th and September 17th, 2023, a total of thirteen One Day International games will be contested during the tournament.