Jabong partners with 'Yeh Jawaani Hai Deewani'; unveils collection

Jabong.com, India’s leading fashion & lifestyle destination, and the exclusive online shopping partner of Yeh Jawaani Hai Deewani today showcased spectacular looks from the movie at an event held at Four Seasons, Mumbai. Present at the event were Deepika Padukone who plays Naina in the movie and Manu Jain, Co-Founder, Jabong.com. In its constant endeavour to bring the most recent fashion trends to the fashion forward youth, Jabong.com strikes its first ever alliance with Bollywood. The youthful and cheerful element of the movie perfectly synergises with the fashion quotient of Jabong.com. With the association, Jabong.com unveils a collection with the most funky, quirky and sporty styles of the season and a chance to emulate adventurous Bunny (Ranbir Kapoor) and elegant Naina (Deepika Padukone) of Yeh Jawaani Hai Deewani! 

This association was a conscious decision to bring the clout of fashion and style a step closer to customers. Yeh Jawaani Hai Deewani inspired collection offers trendy t-shirts for men and women, elegant dresses for aspiring young girls, vibrant hot pants, classy footwear range, cool sunglasses, stylish watches and chic jewellery. The collection is bright, colourful and vivacious and resonates with the spirit of today’s youth.

Speaking on the occasion, Mr. Manu Kumar Jain, Co-founder, Jabong.com said, “We are delighted to launch this stylish and chic Yeh Jawaani Hai Deewani collection on our website. I believe the actual fashion ignites from Bollywood movies, which act as a style guide to our young customers. We are proud to take this fashion quotient closer to their lives with a wider reach and much more flexibility.” He further added “In just a few months, Jabong.com has been recognized as the fastest growing and the no. 1 e-commerce Company in the fashion and lifestyle domain. The website has become a one-stop shopping destination for all online customers in India, providing a widest assortment of over 1000 brands and more than 60, 000 products in the offering (the largest in the e-commerce space).”

Apart from the collection, Jabong.com also had something special for their customers. It had run exciting contests on digital platform, which entitled the participants a lucky chance to meet the stunning ‘Deepika Padukone’. The Meet and Greet with the stunning actress took place at the event itself where 10 winners got a chance to meet and get a picture clicked with the diva.