Jabong's 'The Juice' gets designed by I-AM!

I-AM, a branding and space design agency that carried out the experiential design duties for Jabong at Lakme Fashion Week 2014 also recently designed Jabong’s Mumbai studio for its fashion magazine ‘The Juice’.

The I-AM team was asked to give a 750 sq. ft. apartment located in the plush locality of Khar a fashionable makeover. This space was converted into a magazine studio for approximately 20 Jabong employees.

The team conceptualized the space with a hybrid of modern-vintage charm. The furniture, signage graphics and visual language gives the space a fresh appeal to it, in line with the freshness of ‘The Juice’.

Commenting on successfully giving the space a makeover, Mr. Udit Bhambri, Managing Director – I-AM said, “Aspects like filing and storage were given immense consideration but without compromising on the ability to inspire and motivate the team. The space had to reflect the energetic and fashionable brand personality for “The Juice” while retaining the essence of Jabong, an approachable fashion destination.

Also commenting on newly designed Studio, Pearl Shah – Fashion Consultant at Jabong & the Editor at 'The Juice' said, “Really happy with the final result on 'The Juice' by Jabong space designed by I-AM. The I-AM team gave us multiple options on the graphics that really reflect the spirit of the magazine and give it a modern, fashion vibe without being too clichéd.”