Jabong + Talenthouse = India Online crowd-sourced Fashion Week!

Jabong.com, India’s leading online fashion outlet and Talenthouse India, South East Asia’s largest crowd sourcing platform bring together a unique fashion show –India Online Fashion Week that promises to provide the perfect platform for aspiring artists from the field of fashion to connect with global audiences and kick start their careers in the vibrant world of fashion & beauty. The initiative launched today will be unique as every aspect of the fashion show will be crowd sourced bringing together the best upcoming talent in the business.

Opening doors of next gen fashion designers and making designer clothes accessible to fashionable audience, at large,India Online Fashion Week aims at providing a world-class career defining opportunity to the aspiring artists while honing the skills of budding talent in our country! The online fashion week will open its doors by inviting applications from artists across 4 broad categories - designers, models, fashion photographers, hairstylist & make-up artists from across the country. In addition to offering an exclusive platform to the winners to showcase their work, IOFW 2014, will also offer training by different mentors including Yami Gautam who will be giving them the grooming tips, under her strict guidance! Talent across various verticals will be required to submit their entries for this event as per a pre-defined theme and a timeline.

Elaborating on this association, Praveen Sinha, Co-Founder, Jabong says, “To be continuously considered as India’s biggest fashion destination, we strive to establish radical ideas and associations. Launching IOFW is one such idea that furthers up our positioning of India’s leading online fashion stop. We are working on an idea that we consider as the future of fashion. With India Online Fashion Week, we aspire to represent the fashion industry and provide the fraternity an online platform to grow, thus benefiting all stakeholders.

Commenting on the launch of the property, Arun Mehra, CEO, Talenthouse India said, “India as a country is full of talent, but is lacking platforms to help our people showcase their expertise. At Talenthouse India, we are proud to provide various such platforms to people across genres to bring forth their talent & shine. The India Online Fashion Week is one such initiative to bridge the gap between aspiring artists and the dynamic fashion industry and enable them to showcase their talent to the world”.

IOFW 2014 in its inaugural season will launch a first ever, Fall Festive collection consisting of pret-a porter and party designs. It will demonstrate fashion based on the themes, Graphic Story, Black and White - Opart and Bohemian Look.


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