Jabong unveils its new fashion magazine, The Juice.

Jabong.com, an online fashion destination, announces the launch of its monthly magazine. With an interesting blend of fashion, beauty, people, trends, travel and pop culture, The Juice has everything readers love in a magazine.

This spunky new publication by Jabong is targeted at young Indian e-shoppers who are looking for a guide that fulfils their aspirations, making fashion accessible, affordable and attainable.

The inaugural issue of the The Juiceis a bi-monthly (April-May 2014),featuring Bollywood actress Kalki Koechlin on the cover.Says Editor Pearl Shah, “Kalki represents the new-age Indian woman who is well spoken, thinks for herself and is not afraid to speak her mind. She has a distinct sense of style that is completely her own. She is everything the young Indian woman is.”

With summer as its theme, this edition is the perfect breezy and vibrant accompaniment that shows you where you can learn surfing in India, what you need to know to exercise your vote and how to bag a cool summer internship.With, of course, loads of clothes, accessories, make-up and fragrances – plus tips on what to buy and how to wear it.

And if that isn’t enough, there’s also flamboyant designer Rohit Bal talking about his exclusive line for Jabong.com.The Juice also has access to 800 of Jabong.com’s brands, includingVero Moda, ONLY, Jack & Jones, Steve Madden, Dorothy Perkins, GAS, Rohit Bal, Wendell Rodricks, and more.

Readers of The Juice will get trend-driven content that includes wearable and affordable fashion, without compromising on the quality of fashion editorials or stories. Under the expertise of Pearl Shah, who is the former Fashion Director of Marie Claire, The Juice team comprises passionate and experienced editorial talentthat’s in sync with the latest trends and focused towards curating the needs and aspirations of Young India.

The magazine has also broken rules, not limiting itself to conventional norms of design. Unlike other magazines available on stands, The Juice comes as an attractive, handy little book, which makes it not just unique but approachable and reader-friendly as well.

The Juice is a part of Jabong.com’s expansion plans and foray into fashion content publishing.This fashion and lifestyle magazine is complimentary for Jabong’s customers, with a starting print-run of 1.45 lakh copies, and will be out in the first week of May. Itsdistinct circulation model will make it available pan India, at all Café Coffee Day outlets and across all airport lounges in the country.What’s more, the digital edition of the magazine will also be uploaded ontoJabong.com’s home pagefor ready access to its discerning customers.

Commenting on the launch of The Juice, Arun Chandra Mohan, Founder & CEO, Jabong.com, says:“With the sole aim of establishing a brand that addresses all fashion needs, The Juice is an attempt at strengthening our fashion profile. AtJabong, we constantly push ourselves to deliver the best product in the best format. This magazine is born from these efforts aimed at celebrating fashion alongside style for an incredible audience. We can’t wait to see the response of our valued customers.”