Jigsee enables quality videos on common mobile phones

This Diwali may light up 17-year old Ramya's face with smiles. Hailing from Periyari, a yet-to-be electrified village in Bihar, the only source of entertainment for Ramya till now was the village Jatra or the FM radio on her mobile handset.

Not any longer. Jigsee's mobile video technology will enable her to see and hear latest chartbusters like "Sheila ki Jawani" besides introducing her to soap operas and reality shows that city girls her age are glued to. All this on the Rs 999 mobile phone her maternal uncle gifted last summer.

Jigsee, a company with operations based in Mumbai, has made it possible to view videos on several hundred basic mobile phones with limited memory, low processing power and shorter battery life. What makes the Jigsee service even more attractive is the ease of use”by just downloading Jigsee with a Rs 5 per day GPRS connection Ramya can watch videos of her choice for a few hours. And she has 250,000 minutes of content to select from.

Cut across to Dariba in Rajasthan, where 34-year old Ram Dhan resides. Lack of television, personal computer and poor internet access will no longer inhibit Ram Dhan from watching entertaining, educational or infotaining videos on a common phone. Jigsee allows millions of Ram Dhans in India to view quality video streaming in their own language.

"Inexpensive mobile phones and low tariff plans have narrowed the rich-poor gap in the world of communication for over 500 million Indians. Earlier, a good quality video streaming experience was possible only on expensive mobile phones. Jigsee now brings a smartphone-like continuous video streaming experience to basic mobile phones even on slow wireless networks," says Ray Newal, CEO and President, Jigsee Inc., whose experience in the internet space working with companies like DoubleClick, Microsoft, and Yahoo has come in handy in his latest enterprise.

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