JioCinema records 6 cr unique visitors, 2.5 crore downloads on Day 1 of IPL 2023

The JioCinema juggernaut seems unstoppable as the Tata IPL 2023 tournament commences. The OTT app from Viacom18, which is the exclusive digital destination of the Tata IPL 2023, garnered a record-breaking 2.5 crore downloads on the first day of the tournament on March 31, 2023, thus, becoming the most installed app in a single day.

Along with this, JioCinema also saw over 6 crore unique viewers as Chennai Super Kings clashed with Gujarat Titans in the first match of IPL 2023. The match recorded peak concurrency of 1.6 crore on JioCinema. Day One of IP 2023 garnered total match views of 50 crore.

As reported earlier, JioCinema has partnered with Glance, one of the world’s leading smart lock screen platforms, to bring the excitement of the marquee T20 league to cricket fans through a unique experience. As a result of this partnership, over 200 million Glance consumers will enjoy a seamless “lock screen to app” viewing experience for the first time in the country.

Commenting on how brands can leverage Connected TV advertising during IPL 2023, Nikhil Kumar, Vice President, India & SEA, Mediasmart, Affle, said, “The excitement around the IPL cricket season presents a prime opportunity for brands to leverage the power of Connected TV (CTV) advertising for better engagement and brand awareness. With JioCinema’s app streaming IPL this year, all eyes will be on CTV’s potential to attract highly engaged audiences for high-adrenaline events. The time has come to reimagine how brands can use CTV to create meaningful engagements with their audiences with the power of programmatic technology and niche targeting solutions. In fact, as users switch between devices, the traditional one-size-fits-all approach is proving to be no longer effective. Instead, advertisers now want to adopt a multi-screen approach to minimise ad fatigue while maximising impact through personalisation. One of the ways to take advantage of this on CTV is through our solutions like Household Sync, Engagement sync and Offline sync – technologies that empower advertisers to target users both on their CTV and mobile devices in the same household, create interactive formats on CTV ads for users to immediately engage and lastly to drive footfalls to stores for the brands having an offline presence, respectively.”

Adding further, Kumar said, “By targeting users on CTV, re-engaging them on mobiles, and incorporating new technologies like DOOH into their journey, brands can amplify their return on ad spend, thereby not evaluating or isolating brand spends purely on awareness metrics. With CTV’s targeting capabilities and ability to deliver personalized experiences, advertisers can create campaigns that resonate with viewers, increase brand awareness and loyalty, and stay ahead of the competition.”

As reported earlier, JioCinema delivered the highest viewership on any Women’s events globally during the inaugural season of Tata Women’s Premier League (WPL), which concluded last month. At the back of a robust content library along with exciting live action, JioCinema also clocked more than 50 minutes of watch-time per user per match on the Tata WPL.