Jitender Dabas named as a jury member WARC Effectiveness awards 2022
Jitender Dabas (Jeetu) , Chief Operating Officer and Chief Strategy Officer of McCann Worldgroup India has been named as a jury member of the London based 2022 WARC Effectiveness awards. He will be a part of the panel judging the Brand Purpose category that recognizes the best creative work that achieved commercial success while successfully bringing a brand purpose to life.
Jeetu has served as jury on many global Effectiveness & strategy awards in the past. He was on 2021 Cannes Effectiveness Lions jury, the 2021 APAC Effies , as well as the 2019 Jay Chiat Strategy Awards ,New York hosted by the 4As (American Association of Advertising Agencies).
Speaking on the same Jeetu stated, “More than judging It’s another opportunity to learn from what brands are doing meaningfully well across the world. Brand purpose has been a subject of debate often on its role in building business. A category brand purpose in Effectiveness allows us the shine the torch of work that makes the difference to the society as well as to brand & business’