John Abraham & Disha Patani prove ‘Fit Is Fab’ in Brand SOFIT’s TVC

SOFIT, India’s leading plant-based drink from Hershey India, has unveiled its new TVC, featuring the fitness icons of Bollywood, John Abraham and Disha Patani. Disha Patani, known as one of the fittest actors in Bollywood, recently joined John Abraham as another face of the plant-based drink brand SOFIT.

The new film is aimed at strengthening SOFIT’s proposition that 'Fit is Fab,' highlighting the significance of staying fit inside-out by making healthy choices for an active lifestyle.

The TVC opens with SOFIT’s newest brand ambassador, Disha Patani and John Abraham waiting for their flight. As John sips on SOFIT, Disha tries to finalize the main dance move for their upcoming show. They soon realize that they are waiting at the wrong gate for their flight. They navigate their way through various obstacles and people, to make it on time for boarding. They take a sip of SOFIT to feel refreshed before getting past a train of airport trolleys. As they run, John lifts Disha and helps her cross the trolleys to reach the correct gate before boarding closure. The film closes with Disha gushing about finding a dance move for their show as they make their way to the correct gate.

Commenting on SOFIT’s latest TVC, Ankit Desai, Marketing Director, Hershey India said, “Consumers are increasingly hunting for healthier and delicious F&B options, but often fail to realize that fitness is a sustained effort that draws results in the long-term. For Hershey India, SOFIT is a brand of strategic importance. SOFIT, on back of protein, fiber, and delicious variants, stands for the proposition of ‘Fit is Fab’. It is an ideal drink for everyone who intends to lead and maintain a healthy and active lifestyle. Our new film features SOFIT’s brand ambassadors John Abraham and Disha Patani who are extremely fit and health conscious and resonate with our brand personality. The new communication encourages consumers to not just adopt, but also maintain a healthy lifestyle with energy and vigor. It strongly conveys that if you feel fit from the inside, you will ultimately be fab on the outside.”

SOFIT is a delicious plant-based drink packed with the goodness of plant protein and fiber. It offers two ranges of plant protein, soya and almond, and comes in indulgent and exciting flavors. The soya drink comes in 4 flavors - Chocolate, Vanilla, Naturally Sugar Free and Kesar Pista. The almond drink comes in Unsweetened and Chocolate flavor.