John Abraham welcomes Grand Indian Road Trip superbikers back home!

The Castrol Power1 supported Grand Indian Road Trip superbikers were welcomed back in New Delhi by Castrol Power1 Brand Ambassador, Actor John Abraham. The six superbikers - Sundeep Gajjar, Sunil Gupta, Sandeep Goswami, Himanshu Gupta, Abhishek Bhatt and Shivanshu Singh - are back in New Delhi after an exciting journey of 13,000 kms across India, covering 25 cities and towns over 52 days.

 

Castrol Power1 Brand Ambassador John Abraham, himself a passionate biker, was on hand to felicitate the bikers at an event organized by Castrol in the Capital city today. Speaking on the occasion, John said, “The Grand Indian Road Trip is an exciting concept and I am delighted to be associated with it through Castrol Power1. Castrol is at the forefront of supporting events such as these which help promote the passion for biking and help build a community of bikers. From what I have heard, the Grand Indian Road Trip was a fantastic event and I wish I had the time to join these superbikers on their journey. It would be a really great way to see our beautiful country and catch up with fellow bikers”.

 

Commenting on the various activities which were conducted by the superbikers along the journey, John Abraham said: “I am particularly thrilled about the Castrol Helmet for Change programme which the superbikers propagated during the journey. Safety is synonymous with Castrol and I am personally endorsing the Castrol Helmet for Change programme since I never get on to a bike without a helmet and protective gear”.

 

The primary objective of the Castrol Power1 supported Grand Indian Road Trip was to connect with bikers along the way and build a biking fraternity across the country. The superbikers ran several events during the journey to connect with local bikers. These included Castrol Power1 Fix & Flick events where bikers shared tips on bike maintenance and the Castrol Helmet for Change programme where bikers took a pledge to always wear helmets and ride safely.

 

Bikers were also encouraged to share their views through the on ground programmes as well as online engagement through the Castrol Power1 Facebook page (Castrol Biking) contributing to ‘My reason to ride’ and ‘Biker Code of India’. While the Grand Indian Road Trip team was on road, fellow bikers showed their support through ‘Clock the Kilometer’ application on Castrol Biking, to register the kilometers they had clocked on their own bikes and this activity generated over 100,000 kilometers. Totally, over 5000 bikers were reached directly through the on ground interactions during the trip whilst 3.67 million bikers were reached through digital and social media.

 

Commenting on the Grand Indian Road Trip, Saugata Basuray, Deputy Head of Marketing, Castrol India, said, “Castrol Power1 has always been associated with passionate bikers who look for performance in riding. An initiative like The Grand Indian Road Trip was supported by us to connect bikers and biking communities from across India and engage with them. Castrol is a brand with a history in motorsports and high performance product technology that is tested on racetracks across the world. We will continue to create opportunities and experiences like this one, for biking enthusiasts.”

Commenting on the Grand Indian Road Trip, Sundeep Gajjar from Xbhp said "The Grand Indian Road Trip was the experience of a lifetime. Castrol has always been an integral part of the Xbhp biking community in India and we see it as our trusted partner. Although the journey was tough and arduous, with Castrol Power1 in our bikes and their support on ground, we had a smooth journey throughout.”