Johnnie Walker Gold Reserve Announces #PourofGold
Johnnie Walker Gold Reserve, a liquid synonymous with reverent luxury from the house of Diageo India, announces #PourofGold with India’s leading wedding couturiers Abu Jani Sandeep Khosla along with Bollywood’s favourite producer and stylist Rhea Kapoor and her filmmaker beau Karan Boolani.
The collaboration will showcase endearing celebratory moments with Johnnie Walker Gold Reserve that will bring alive the storytelling of the liquid best suited for wedding and celebratory occasions, whether intimate or majestic. The association will have Abu Jani Sandeep Khosla design and curate an entire celebration experience through a contemporary statement bar along with 5 signature cocktails of Johnnie Walker Gold Reserve, aimed to represent celebrations that are no lesser than fairy tales. These cocktails will entail a luxurious burst of delicate nectar and gentle smokiness from Johnnie Walker Gold Reserve, making it the must-have liquid of choice for any wedding experience.
Rhea Kapoor and Karan Boolani as part of a digital campaign with the designers will embody the cherished instances, unbreakable camaraderie and laughter that affirm the unsurpassed majesty of Indian celebrations, with a complimenting serve of Johnnie Walker Gold Reserve by their side.
Commenting on the collaboration, Abhishek Shahabadi, VP and Portfolio Head, Premium & Luxury Brands at Diageo India said, “We are excited to present this unique collaboration between Johnnie Walker and Abu Jani Sandeep Khosla. Gold Reserve has been part of many momentous celebrations and with this collaboration we have curated a luxury wedding experience that marries the magnificent aesthetic of the designers with a pour of Johnnie Walker Gold Reserve. Our partnership with Rhea Kapoor and Karan Boolani has them lending their persona and style to bring alive the idea of celebrating occasions with a #PourofGold.”
“Venturing beyond Couture into Lifestyle and Event Design is something we always look forward to. Weddings in India are the perfect amalgam of culture, traditions and joyous celebration. Coming together with Johnnie Walker Gold Reserve is extremely special and we loved the idea of putting together the bar-led experience and creating signature cocktails for the everlasting union of two people. Love is Gold. Liquid Gold.” Said Abu Jani Sandeep Khosla.
Rhea Kapoor and Karan Boolani added, “The both of us were beyond excited to partner with Johnnie Walker Gold Reserve for this unique campaign and the message that it signifies, especially during this year when all of us have witnessed so much. The idea of forging forward, creating new memories through the journey of celebrations and the monumental moments they hold for all of us is something that we can all connect with. With Abu Jani and Sandeep Khosla on board, two people whom we have always loved and admired, the campaign brings alive the celebratory spirit, in the best way possible.”