Jr. AB is suggesting "Thodi soch badal ke dekho"

Videocon d2h has launched its new advertising campaign for its Satellite LCDs. The campaign, which features Abhishek Bachchan, revolves around the tag line "Thodi soch badal ke dekho". The new campaign encourages the consumers to take a serious look at the cutting-edge innovation in LCD technology keeping aside all biases.

The TVC captures Abhishek Bachchan entering a showroom and getting attracted to the new Satellite LCD and in the process he gets locked inside the showroom for the night. On finding out that he has no way out, Abhishek chooses to spend the night with the Satellite LCD that has caught his attention.

The ad finally ends with the showroom manager finding out his mistake the next morning when he opens the showroom and instead gets thanked by Abhishek for "opening his eyes' to the new innovation.

Jaideep Rathore, Chief Marketing Officer, Consumer Electronics & Home Appliances Business, Videocon Group, said "Through the advertisement we want to highlight the uniqueness of the product - an LCD with an integrated in-built set-top-box which does not require any external connections allowing the homemaker to preserve the aesthetics of her home."

He further added "Abhishek Bachchan imparts mass appeal, and infuses dynamism and contemporariness into the Ad"

The concept, ideated by McCann Erickson, will be on air from this week and is expected to be on till November. The campaign is spread across all mediums including Television, Radio, Print and Outdoor. The TVC will be aired on general Entertainment, News and movie channels. | By Prabha Hegde [prabha(at)adgully.com]