JWT adds Gulshan Singh and Jasravee Kaur to its planning team!

JWT India announced senior level appointments of Gulshan Singh, Vice President & Strategic Planning Director and Jasravee Kaur Chandra as VP & Strategic Planning Director across its Delhi & Mumbai offices.

JWT India continues to invest in talent and this is one more step in our effort to strengthen skills across disciplines to ensure that JWT clients have access to the best of talent available.

“We have responsibility of some of the most iconic, the biggest and best brands in the country. Our quest is to be thought and idea driven to ensure that our brands lead their markets and categories. Gulshan and Jasravee will add to JWT's robust planning talent pool with fresh experiences and perspectives”, says Bindu Sethi, Chief Strategy Officer, JWT India.

A graduate of HEC Paris, Gulshan combines the skill sets of an MBA from a top global business school with over 10 years in building brands in various capacities. Gulshan joins us from Lowe Lintas, Bangalore, where he was leading planning for brands such as Tanishq, Titan Sonata, MRF, USL, Apollo Hospitals, 3M and Tata Tea, which won an Effie in 2012.  His previous work experience includes Market Research with IMRB and TNS, Planning with FCB and a brief stint in consulting - spread across India, the Middle East, and Europe. He has worked across categories such as Automotive, 

Jasravee has over 13 years of experience in understanding and building brands. She started her career with ORG-MARG where she was involved in innovative and participatory research (ethnography, critical incident, semiotics etc.) for brands like Knorr Annapurna, HBO, Lux, Coke and Dove. She transited to strategic planning with stints at Lowe Lintas, Leo Burnett and Rediffusion Y&R. She has strategized for both national and MNC brands such as Lifebuoy, Hamam, FAL, Lacto Calamine and taken up blue sky projects for Uninor, Liril and Lakme.

Quick-witted and profound, Jasravee has a keen eye for the meeting point ‘betwixt contradictions’. She loves arriving at paradoxes as well as breaking myths about consumers. Astute and intuitive, Jasravee loves to witness and participate in the inherent drama of diverse subcultures; be it rural households, youth, truckers or the small city migrants. Her exposure to diverse categories has ensured as well as sustained this.