JWT bags creative duties for Sony Six and Sony ESPN!

J. Walter Thompson Mumbai has won the creative mandate for both, mainline & digital work of Sony Six, India’s Premier Sports Entertainment Channel, as well as Sony ESPN. The business was won over a multi-agency pitch led by the agency’s chief Creative Officer, Senthil Kumar.

The agency was given the task to make the channels synonymous with one of the key sports that the channels broadcast. The approach was an engagement based plan focussing purely on the passion for the game.

Sharing the development, Rajesh Gangwani, Senior Vice President and Managing Partner said, “We have a mad bunch of passionate sports fans at our office and we more than brought alive the passion for the game in the pitch. This was one of the most fun pitches we have worked on and the fact that we approached it with an engagement lens made it differentiated to start with. This makes this win special, as we have not just been awarded the mainline mandate but also the digital mandate for both brands.”

This win comes close on the heels of a series of businesses won by J. Walter Thompson Mumbai over the last few months. These include P.N. Gadgil jewellers, Roche for Accuchek diabetes monitors and Mumbai International Airport Limited (MIAL) for Terminal 2.

SONY SIX, India’s Premier Sports Entertainment Channel, was launched in 2012 and is the first sports channel owned and operated by Sony Pictures Networks India (SPN). Recently, SPN expanded its sports cluster in collaboration with ESPN to launch the SONY ESPN cluster of channels.