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Kalyan Jewellers celebrates its legacy of 25 years with new Ad Campaign

Kalyan Jewellers, one of India’s largest jewellery brands has launched its new TVC featuring brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time, the audience will see the off-screen father daughter duo playing onscreen father daughter in a rural North Indian small town setting. The TVC emphasizes the values of Trust that the brand attributes itself to.

Speaking about the campaign, Mr. T. S. Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers says, “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for Trust, and this TVC successfully showcases our ideology of standing up for what is right.”

The father-daughter duo who will be seen together onscreen for the first time had attracted a lot of eyeballs and fans of Sr. Bachchan from across the country made their Behind the Scenes video viral across social media platforms. The ad film features Big B as an honest retired government servant whose fight for what is right is captured.

Speaking about the ad film, Kartik Smetacek, Executive Creative Director, L&K Saatchi & Saatchi says, “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust – not even the smallest of the things.”

The brand which opened its first showroom back in 1993 celebrates its silver jubilee i.e the marvellous 25 years in the India jewellery market with this very special TVC. Kalyan Jewellers has operations across 122 locations globally, and will be launching its 100th Indian showroom in August.

Credits:

Creative agency: Law & Kenneth Saatchi & Saatchi

CEO & Managing Partner: Anil S Nair

CSO & Managing Partner: Sandhyaa Srinivaasan

Executive Creative Director: Kartik Smetacek

Creative Director: Ketki Karandikar

ACD: Ambadas Wadisherla

Account Management: Shailendra Shyamsukha

Production house: Sculptors

Director: G B Vijay

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