Kalyan Jewellers picks Amitabh Bachchan as brand ambassador!

Amitabh Bachchan the reigning shehansha of Indian Cinema becomes the brand ambassador of jewellery retail chain Kalyan Jewellers. Bachchan will endorse Kalyan Jeweller’s range of products that are high on both style and quality. The announcement is in tandem with Kalyan’s focus on becoming the preferred brand for jewellery in India.

 

Speaking on the occasion T.S. Kalyanaraman, Managing Director, Kalyan Jewellers said; “Bachchan’s popularity and stardom at an international level is unparalleled. We want to play aggressively in the consumer space and become the most preferred jewellery retail company in the country. Signing on Bachchan is a strong step towards the evolution of the Kalyan brand and in line with our brand philosophy of trust and credibility. Kalyan’s products are known for its combination of style and performance and world class quality. Bachchan embodies an exemplary blend of both style and performance, making him the ideal choice to endorse our products. With his remarkable appeal across all sections of people in the country, we are confident Bachchan will communicate our brand’s attributes to our consumers effectively.”

 

Commenting on the occasion Amitabh Bachchan added, “Throughout my career I have been very selective about aligning myself with brands. Kalyan Jewellers are an iconic jewellery Brand with a great heritage and strong presence in South India. I’m overwhelmed to partner with them and represent the Brand across India.”

The group has 35 stores spread over the 4 southern states and is the single larget self owned jewellery chain in the country.  This year the group is entering new markets of Maharashtra and Gujarat. The group is targetinga turnover of Rs 16000 crores this financial year. By 2014 end the group expects to touch 100 stores across the world.

 

Kalyan has planned an advertising campaign that will get national and international visibility. Bachchan will be endorsing Kalyan jewellers not only in North India but also will be used for commercials in south. Bachachan will highlight the Kalyan qualities like 100% BIS hallmarking, rate tag. Bachachan will also act with our brand ambassadors in south. 

 

Kalyan Jewellers has always been noted for their innovative advertising campaigns. Whether it is about purity in gold jewellery, fair trade practices, availability of variety in designs, all the ads have become memorable due to the creative ads and innovative narration styles.

 

Over the years Kalyan has done pioneering campaigns to educate people about purity in gold, pricing malpractices in gold and cheating through offers and schemes. Through these campaigns Kalyan had forced competitors to adopt of BIS hallmarking in many markets. These campaigns were endorsed by legends of South Indian cinema like Nagarjuna, Prabhu, Sivrajkumar, Mammootty and Dileep. Bachchan’s presence will render these campaigns a different dimension on a national scale.

 

Kalyan has a retail history of over 100 years. Generations have expanded the business with a firm grounding in the virtues of fair and transparent business on which the founders entered retailing. The frontiers of growth were crossed on the shoulders of the customer’s trust and satisfaction. The group started its first jewellery store two decades ago with a store in Thrissur, Kerala