KamaSutra new campaign focusses on making safe choices

India’s leading sexual wellness brand, KamaSutra, from Raymond Consumer Care has collaborated with FCB Interface to launch a sleek campaign to promote the brand’s latest suite of innovative sexual products, spearheaded by the Longlast variant. Longlast condoms, with special climax delay lubricant, are engineered for the intense moments and can prolong pleasure for both partners.

Carrying forward its legacy as being a pioneer in long-lasting sexual wellness products, the campaign shows a young couple's ecstasy prolonged by Longlast condoms. This campaign intends to draw the attention to the brand's wide selection of long-lasting sexual wellness products, which are depicted through enticing images. The campaign will be broadcast on TV and have a strong online presence as well. This product is electronically tested and offers the highest safety and protection while allowing users to feel enhanced sexual pleasure.

Sharing her opinion on the campaign, Pooja Sahgal, CMO, Raymond Consumer Care, said, “Our strategy is to bring out a behavioural change in the Indian consumers about sexual wellness. The brand focus is not only focusing on promoting just sexual wellness, but to offer an elevated pleasurable sexual experience, giving consumers reasons to use a condom. We want India to be aware and to make the switch to safer choices without compromising on pleasure. That’s been our line of thinking even for the innovations and product line up we aspire to bring to the world soon.”

Rakesh Menon, National Creative Director, FCB Interface, said, “Couples are more adventurous these days and are seeking newer experiences in bed. Through this ad, the brand wants to encourage them to explore new heights of pleasure and intimacy with its range of condoms.”

The brand's pursuit of innovation and research across both the product and category fronts represents their effort to remain relevant and revitalise their position in the industry. The company's efforts to launch Kamaverse (https://kamaverse.in/) solidifies their notion of its digital amplification and its drive to give fascinating experiences to today’s youth.