Karan Johar Forays into Beauty in partnership with MyGlamm

Introducing MyGlamm POUT collection by Film Director and Producer, Karan Johar, with a range of pigmented, plumping lipsticks designed to deliver instantly voluminous and glossy lips, with the #WhenInDoubtPout campaign. 

MyGlamm POUT Luxe Plumping Lipsticks, available in 10 captivating shades promise a lightweight and comfortable texture for extended wear. The highly-pigmented formula ensures a one-swipe rich payoff, delivering a glossy petal glow finish. Infused with Macadamia Seed Oil, Ginger Oil and Capsicum Frutescens, these lipsticks provide intense hydration and plumping making them a must-have for those seeking both style and substance in their beauty regimen. Inspiring individuals to define their pout through the MyGlamm POUT lipstick range, the #WhenInDoubtPout campaign is poised to disrupt the norm in this category. Its goal is to transform "when in doubt, pout" into a popular phrase, emphasizing the celebration of inner beauty and confidence through a playful twist on moments of uncertainty.

Sukhleen Aneja, CEO, Good Brands Co., Good GlammGroup expresses excitement, stating, "We're thrilled about our collaboration with Karan Johar, resulting in an iconic collection. MyGlammPOUT presents innovative, high-quality lipsticks catering to diverse preferences. Through the #WhenInDoubtPout campaign, our aim is to redefine a POUT as a symbol of confidence and style. MyGlamm is conceived with a vision of self-expression and confidence—it's not just a beauty brand; it's a celebration of individuality and empowerment and who better than the King of Pouts, Karan Johar to bring this vision to life. MyGlamm POUT introduces a range of  glossy plumping lipsticks in 10 POUT worthy shades"

Filmmaker and producer, Karan Johar adds, "For me, beauty is an expression of individuality and confidence. With POUT, I wanted to create a collection that empowers everyone to embrace their unique beauty and make a statement with their lips. I'm delighted to partner with MyGlamm to bring forth this collection promising high quality and trend-setting beauty products."

Speaking about the collaboration, Anchit Nayar, Executive Director & CEO Nykaa Beauty, said, “We are excited to bring Karan Johar’s first-ever makeup collection exclusively to the Nykaa digital platform. This curation not only signifies the fusion of creativity and style but also reinforces Nykaa's dedication to redefining the beauty landscape in India. Through such collaborations, we aim to provide our consumers with an unparalleled opportunity to immerse themselves in the latest trends and pop culture conversations."

Expressing enthusiasm for this partnership, Mr. Biju Kassim, Customer Care Associate and CEO of Beauty, Shoppers Stop said, "We are thrilled to be the exclusive retail partner for MyGlamm POUT by Karan Johar. This collaboration reflects our commitment to offering our customers the latest and most exciting beauty products available at Shoppers Stop outlets across India."

To cater to diverse preferences, the MyGlamm POUT Luxe Plumping Lipsticks are available in a stunning array of 10 shades, each carefully curated to suit different moods and occasions:

MyGlamm POUT by Karan Johar will exclusively be available online with Nykaa, India’s most preferred beauty and lifestyle platform, and across all Shoppers Stop retail outlets, further solidifying MyGlamm's presence and offering beauty enthusiasts a chance to indulge in the ultimate ‘glamm’ experience.